Marketing Strategy

A bane for any business's existence is customer churn: "the percentage of customers that stopped using your company's product or service during a certain time frame... [calculated] by dividing the number of customers you lost during that time period -- say a quarter...

In our last blog post, Free Google Marketing Tools for Your Small Business, we discussed how a handful of free Google marketing tools can partially automate your business's marketing campaign. Here, we build on that partial automation by highlighting how your clients...